Time for change is here!

Over the past few weeks I have been busy with my new business partner (Alek Gokiert) setting up Morphate – the only Salesforce Partner that is focussed solely on driving transformation in the Not for Profit sector across Australia and New Zealand.

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You may ask why – well I think the sector deserves a Salesforce partner that is focussed on delivering the best of breed products for Not for Profits. Regardless of your size or complexity we have a range of products in our toolbox that will meet your needs.

At our official launch this week, during Salesforce at CeBit, it was fantastic to see and speak with so many #NFP’s that attended CeBit to understand what new technologies are available and how they can be used in their organisations.

In case you missed it here is the presentation that we presented at the Salesforce Theatre sessions during Salesforce at CeBit which showcased some of the products available to help drive transformation in Not for Profits.

All the above products are built on the Salesforce platform allowing you to leverage Salesforce and other apps from the appExchange across your entire organisation.

But what if you missed CeBit or wanted a deeper dive into those products? Well you’re in luck, over the coming weeks we will be delivering regular Webinars about the products that are available to you, detailing how you can be using these in your organisation.

To ensure you get the most from the webinars I have included a poll below for you to vote on which sessions you are interested in attending. Your votes will determine the order the Webinars will be presented. We will publish the agenda for the webinars in a new post so be sure to follow our blog to stay in touch.

 

So jump in and let us know what you want to see and yes you can vote for more than one session. Voting will close by Wednesday 14th May with the Webinars commencing from the next week.

In the meantime if you want to know more about our products then check out morphate.com or give us a call on 61 2 8090 1478 and we will be happy to have a chat.

Overview of Dreamforce (Part Two) – Marketing Cloud

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Continuing my overview of Dreamforce this blog will focus on the ExactTarget Marketing Cloud Keynote.

Scott Dorsey, the CEO of ExactTarget Marketing Cloud, launched the keynote. One of the first comments Scott made was to reiterate a comment from the previous day “Get to the future first and welcome your customers as they arrive”. This is an interesting way to look at things as I believe we are on the cusp of seeing some amazing things happen as Marketing transforms with tools such as ExactTarget and Salesforce.

For as long as I can remember the view has always been that data is king and this is true to some degree. The problem is that with all the data there was a lack of tools that allowed one view to understand the data and how it should be used. That was true until now…

Today our customers have so many tools and devices at their fingertips. The marketer’s challenge is to ensure their reach extends to these tools in a meaningful way. As Scott mentioned there are 5.0 Billion smartphones being utilised globally and we carry our smartdevice 16 hours a day. Our Smart devices are the dashboard to our lives – any marketing activities must utilise a Mobile first focus or risk missing a significant amount of potential customers.

In the main keynote Marc Benioff introduced the concept of “The Internet of Customers”. Part of this concept is utilising devices to deliver information to the user. We are seeing connected devices being utilised in our daily life. I’ve lost count of the number of friends with Fitbit bands and the gamification, across social networks and smart devices, that these programs use to encourage competition and deliver results to the users.

This is all good but how can Marketing evolve to take advantage of these type of tools. Does it need to change?  The reality is customers demand a personal experience and want and demand to feel special. They are clearly saying –

“Deliver me a personal experience in every single interaction. Know who I am when I walk into a shop, when I interact with you online, when I pass by your store.. Deliver content that makes sense to me and don’t give me content that I won’t be interested in”

How? You’ve got the data so the next step is utilising tools to analyse the data you have collected over time. You need to utilise tools to help build out campaigns that can use the data in meaningful interactions. Tools such as Pardot and ExactTarget.

Pardot is a strong B2B marketing tool that allows the marketing team to build out campaigns and track all online activity of customers (both potential and existing). Activity can be scored and progressive profiling utilised to maximise conversion rates. Pardot effectively delivers prospects to the sales team based on their activity, nurturing a customer to ensure the sales team effort is spent on those leads/customers that are have been “pre-qualified”. What I like about Pardot is that it is simple to use, setup, maintain and update flows which delivers the power of Pardot into the hands of the Marketing team.

For a B2C tool I don’t think you can go passed ExactTarget. This has now risen to the Number 1 tool in the space. Why? ExactTarget can use any conceivable data source which can be integrated into the ExactTarget Marketing cloud for all campaign activities. Ultimately the ExactTarget Marketing Cloud is not about email though as it also utilises Radian6 and BuddyMedia to complete the entire Marketing Cloud offering.

The Marketing Team start by building up a journey utilising a canvas that sits over their data and provides the ability to clearly buildout the campaign in real time. Specific content is developed and delivered to the consumer across many channels – such as Facebook, Twitter, Email and push messages etc. As soon as the customer interacts with the content the journey moves to the next stage.

A big win, in my view, is that the design and analytics dashboards are one and the same. This is a nice approach and simplifies the user experience.

The biggest avenue for marketing interactions is in the Social space. It is imperative, in the current world, that the Marketing team need real time analytics listening to real people talking about real products in real time. They must be able to collaborate with suppliers, customers and consumers via the same tools. ExactTarget Marketing Cloud utilise Radian6 to listen and BuddyMedia to publish in real time. The power is that these tools are all delivered in one solution – ExactTarget Marketing Cloud.

I will leave you with one last thought. Having the sexiest tools in place to drive your marketing activities is fantastic but the reality is content is still more important than anything else. You need content to ensure the right messages is delivered at the right time – you need the right tools to ensure the delivery can can be achieved effortlessly.

My main takeaway from this keynote is that you need the tools to allow you to build and deliver content across multiple platforms quickly and without engaging multiple teams. Speed to market increases effectiveness and increases the outcomes you can achieve. This can be achieved with the ExactTarget Marketing Cloud.

My next blog will be about the Platform Keynote from Dreamforce. If you’re interested please subscribe or leave a comment.

Utilising Technology to change the face of Fundraising

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Hi Everyone and welcome to the first blog on my new site. I thought my first blog should focus on providing some background on myself and how I got to where I am. I hope you enjoy my blog and stick around for my regular updates.

Over the past few years my career has moved from the commercial sector, particularly in Financial Services, to focussing on the Not For Profits vertical. It’s a place I love being involved with as I always find the most passionate people who are focussed on changing the world. This aligns with my own philosophies as I’m not only interested in social change but change within organisations to increase effectiveness.

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Over the past few years I have been transforming  organisations by implementing new technologies, such as salesforce.com, to enable their teams to work more effectively and efficiently.

We have seen small and large organisations move from a myriad of disconnected systems including excel spreadsheets and dedicated fundraising systems towards a platform that provides one true view of the contributors and all their interactions with the organisation expanding their capabilities as most if not all of their requirements are delivered using that platform. This has been a massive step forward and has helped start the journey to transform the organisation.

As we know things never stop there and organisations continue to transform so shouldn’t their tools also evolve almost organically? Gone are the days where the focus of the organisation was almost dictated by the capabilities of the system. More so, the old concept of “upgrading”, which is sometimes effectively throwing out the old system, to the newest version of the system is no longer relevant. All organisations need a platform that can continue to evolve and be enhanced easily as the organisation changes.

This is the reason why I am involved in the salesforce.com space as they are the only tools I have seen and used that will keep ahead of the need for change and deliver the change rapidly.

So what’s next in the Fundraising and Not for Profit space?

I think the time is right for some fundamental change in the fundraising space. The Fundraising process hasn’t fundamentally changed over time. With the introduction of organisations such as Kiva, which is a micro-financing organisation driven by social interactions, will we see this type of model drive a change in how fundraising is operated? Is Peer to Peer fundraising, or as I prefer to call is social fundraising, the model that will be adopted as we move forward? Do the donors want to see the true impact of their donations and how effective they are? Regardless, as the model changes we need technology to adapt and keep ahead of the change to ensure we maintain the 360 degree view of our contributors.

Over the coming months I intend to blog about my views on the changing face of Fundraising and the impact on organisations and how this can be managed.

I encourage and welcome your feedback. Please leave me some comments and help drive the focus of the force Innovation blog.