Last week I had the pleasure of travelling to San Francisco for my third Dreamforce experience. This journey was different as it was my first as a Salesforce MVP which meant I got to hang with the cooler kids (I’m not one of those just yet) and experience some of Dreamforce from a different perspective.
Arriving in town a few days early helped acclimatise to the San Francisco timezone and weather and try and get over the onset of jet lag. On Sunday registration opened and the flood of the 135,000 registrants with the familiar blue lanyards and Dreamforce badges could be seen around San Francisco.
The conference kicked off on Monday and I attended several sessions in the Foundation Zone. This is an area, that was set up in the Hilton Hotel, to cater specifically to the Not For Profit space. Having a specific space together with the Community Zone, which was next to the Foundation Zone, shows why devotees like myself support and enjoy working in the Salesforce space.
On Tuesday Dreamforce really kicked off with the main keynote. At the start of every main Dreamforce keynote the first section is dedicated to the Salesforce Foundation and how they are working in the community. Salesforce are the pioneers of the 1-1-1 model which has now been adopted by other large companies across the globe.
As you will see in the above video, view from 12.47 if you don’t want to watch it all, Marc Benioff announced that the main beneficiary of support from the Salesforce Foundation over the past twelve months were the People of Haiti following the devastating earthquake. In the following YouTube clip, as Marc interviewed Laurent Lamothe, Prime Minister of Haiti, and Petra Němcová, I can honestly say there were very few dry eyes in the Moscone Centre. Seeing how Salesforce, and donations from the Salesforce Foundation, was being utilised to help get Haiti back on it’s feet was amazing.
We then moved into the main keynote. As usual everyone in the room and those around the globe watching on the livestream were on the edge of our seat waiting to hear the announcement. And then it was announced – The Internet of Customers. Such a simple concept that clearly connects the Internet of Things and the end result being the Customer. How does Salesforce play in this space?
Salesforce1 is the new Customer platform connecting everything in new ways. Salesforce1 has been developed with a focus on mobile first linking how society has embraced smart devices as the mainstay tool to stay connected and their work life/activities.
Salesforce1 replaces the Touch product and is already in general availability. Further functionality will be coming In the next release allowing custom branding enabling app developers to get an app to market quicker than ever before. How? Well developers get “10 times more” APIs; partners get new tools to make their apps mobile; end-users get the all-new mobile apps; administrators get a new “Salesforce1 A” mobile admin app for provisioning (and freezing) end users; and customers get superior and connected experience across the Salesforce ecosystem including the acquired tools such as Heroku, ExactTarget, Buddy Media, and Radian6. Is it a game changer? Well that phrase has been overused – it is definitely a revolution on how mobile apps are built and delivered!
Be prepared to be consumed by the phrase “Internet of Customers” which will replace Cloud as the standard phrase but it truly describes where we are heading with technology.
As Meg Whitman, CEO of Hewlett-Packard, stated during the keynote “For everyone in technology, is this not the most exciting time to be in technology? I wholeheartedly agree!
My next blog will focus on the Marketing Cloud Keynote. If you’re interested please subscribe or leave a comment.